Effective Date: 16 September 2025
What Are Cookies?
Cookies are small text files placed on your device by websites or applications you visit. They are widely used to make websites work more efficiently, as well as to provide information to the site owners.
Cookies can serve a variety of purposes, including:
- Remembering user preferences and login sessions
- Measuring how visitors interact with the website or application
- Providing analytics and usage statistics
- Improving performance and user experience
How We Use Cookies
We use cookies across our public website (www.gmvi.co.uk) and our SaaS Applications (Eikos and Empirica) to:
- Help you navigate and use features securely
- Improve the performance and usability of our Services
- Understand how our Services are used (via analytics)
- Deliver relevant updates and content improvements
Types of Cookies We Use
1. Essential Cookies
These are necessary for the operation of our Services. They include cookies that:
- Keep you logged in
- Manage security features
- Store basic preferences
2. Analytics Cookies
We use Google Analytics to collect aggregated data on usage patterns and user behavior. These cookies help us understand:
- Which pages are most visited
- How long users stay
- How users interact with features
We configure Google Analytics to anonymise IP addresses and do not use it for advertising or remarketing purposes.
3. Third-Party Cookies
Some functionality may rely on third parties, such as:
- Google Analytics
- Embedded LinkedIn buttons or social tools
These third parties may set their own cookies, governed by their respective privacy policies.
We do not use third-party advertising cookies for AI features. Azure OpenAI does not place cookies in your browser.
Managing Your Cookie Preferences
You can manage or block cookies through your browser settings. Please note that blocking some cookies may affect the functionality of our Services.
To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-Out Browser Add-on.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. Updates will be posted to this page with an updated "Effective date".
Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact info@gmvi.co.uk.